The Bahamas Tourist Office in Paris Closes In Re-Alignment of Destination’s Marketing Strategy in Europe
NASSAU, Bahamas, October 4, 2021 – The Bahamas Ministry of Tourism, Investments & Aviation recently announced that, on October 4, 2021, it will close its Bahamas Tourist Office (BTO) in Paris, France. The closure of BTO Paris comes amid a re-structuring of the destination’s marketing strategy in continental Europe. The re-alignment of The Bahamas’ tourism outreach to this market will see the London-based Bahamas Tourist Office become the hub of the country’s marketing effort in the UK and Europe. The Bahamas Tourist Office in Paris was the first of the country’s global tourism offices to be established in continental Europe. Given the historic significance of this office, it is with sadness that the Ministry has taken the decision to close BTO Paris.
Addressing the imminent closure of The Bahamas Tourist Office in Paris, Tourism Director General Joy Jibrilu said, “As our Ministry brings to a close our destination’s physical presence in Paris, I would like to take this opportunity, on behalf of Deputy Prime Minister The Honourable I. Chester Cooper, Minister of Tourism, Investment & Aviation, and the entire Bahamas Tourism Team, to publicly thank Area Manager, Mrs. Karin Mallet-Gautier, for her 34 years of dedicated service in spearheading The Bahamas’ tourism outreach in France.
“Mrs. Mallet-Gautier,” added the Director General “also oversaw The Bahamas’ tourism outreach to Belgium, Luxemburg, Monaco, French speaking Switzerland, Spain and Portugal. Over these many years, Mrs. Mallet Gautier has led the execution on the ground of The Bahamas’ sales strategy in France, which has resulted in the establishment of a network of loyal travel partners who have assisted our destination in carving out a stable market share of French travellers. We would also like to thank Ms. Clémence Engler, who joined BTO Paris two years ago as a sales and marketing representative. Ms. Engler’s able service has been of much benefit to our operations in France.”
The Bahamas Ministry of Tourism, Investments & Aviation is committed to its longstanding relationship with its industry partners in France. The resources to service our partners’ continued growth of their Bahamas travel business will be managed from The Bahamas Tourist Office in London, under the oversight of the Ministry’s Director of Europe, Mr. Anthony Stuart.
The people of The Islands of The Bahamas look forward to rolling out the welcome mat to thousands of French visitors who annually travel to our islands.
Contact:
Anthony Stuart
Director, Europe
Bahamas Ministry of Tourism, Investments & Aviation
Bahamas Tourist Office - London
10 Chesterfield Street, W1J 5JL,
London, England
Phone: +44 (0) 207 355 0800, Ext. 3181 Fax: +44 (0) 207 491 9459
www.bahamas.com
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